When decision makers want to scale-out sustainable land management practices, they need to decide where these practices may be most promising. This is a fundamental decision given the great diversity of land systems. To that end, leading land systems and land governance scientists, including researchers from GLP and beyond, discussed recent advances and frontiers of archetype analysis in the 3rd workshop on “Archetype Analysis in Sustainability Research” at Palacký University Olomouc, Czech Republic.